Mobile (Digital) Coupons
- Category: Blog
- Published: Wednesday, 08 March 2017 14:02
What is a "digital" coupon?
Digital coupons are electronic coupons that are found online. They are essentially the same as paper coupons - only without the paper! Digital coupons can be captured from web sites or delivered via email.
What is a "mobile" coupon?
Mobile coupons are digital coupons that are specifically designed to be used with smartphones. They are typically captured from a web site or delivered via email, SMS text message, by scanning a QR code or tapping an NFC tag. Some mobile coupons can be saved on your smartphone’s mobile/digital wallet for easy access when you want to use them.
What are the benefits of using mobile coupons?
Traditional coupons, like the ones you can find on product packaging or in newspapers and flyers, do not attract shoppers as they once did. In today's digital era, the latest popular trend is mobile coupons which have a much higher redemption rate than traditional coupons. Smartphones are used by consumers in all aspects of daily life and they have an increasing influence on shopping habits. The smartphone is becoming the ultimate shopping companion for smarter shoppers so, in order to engage with today's mobile shopper, companies must learn to take advantage of current technologies like mobile coupons.